Jeanomix

Avalon Capital Group has invested significantly in the next growth phase of Jeanomix. Using its hugely successful concept store as a starting point, the popular denim retailer is being further developed and expanded into new markets.

In 2004, the first LA Fairchild denim bar opened in Cardiff, California. Its mission: to redefine premium denim shopping by identifying trends and applying those fashions to every customer's body and personal style. Acting as a trusted fashion editor for each individual customer, they hand selected sizes and styles from the most sought after brands, so customers always left with the right pair of jeans for them.

The company founders wanted to extend this one-to-one, boutique experience to a wider audience. And so Jeanomix was born, a new name with the same dedication to convenient, custom style. True to the original mission, the expert fitters provide the right look for every customer's unique body shape and taste. As trusted fashion editors, Jeanomix constantly searches for the latest styles and has something for everyone among the 15 brands and hundreds of styles.

William H. Parker - Chief Executive Officer
Parker brings with him more than 35 years of experience serving in both merchandising and operating positions as either a turn around specialist or a growth and expansion executive. Former posts include President of Gateway Retail Stores, Senior Vice President of Stores and Operations for Banana Republic, Zone Vice President of Stores and Operations for Old Navy and Vice President of Home Décor for Kmart.

Parker has also held additional senior merchandise and operating positions for Fortune 500 retailers. Most recently, Parker served as Chief Operating Officer of Pharmaca, Integrative Pharmacy, the first chain to combine traditional pharmacy services with conventional and complementary health products in a natural environment. Parker is tasked with leading L.A. Fairchild Denim Bar into its next period of growth and expansion.

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